Gaming apps are one of the top ways that people spend time on their mobile phones and tablets. It therefore follows, then, that you would benefit a great deal if you could pay to have your ad placed in a gaming app – it will probably have higher visibility than it of were anywhere else on the net. The question, though, is how you can make sure that you will create an ad that will actually be clicked upon? Aren’t users too busy gaming to bother with ads? The answer is that if you craft your ads well enough you can be sure that they will be opened by a good number of users. So how should your ads look like?
• The first and most important thing is to avoid being too intrusive. The primary reason the user has opened the app is so that they can play a game, not so that they can interact with an app. That said, it doesn’t mean that your ad should cower away somewhere in a corner of the screen; it still has to be visible enough and compelling enough for a user to want to click on it. The best way to think about it is YouTube ads. When you play a video clip, ads come up all the time but they don’t distract you from the clip, but they are also interesting enough that sometime y9u stop and click through.
• Make sure that you use ad formats properly. Whether you are using banners or interstitial, you should understand the format if you want to click an effective ad.
• You need to know your users in order to reach them with ads through game apps. If, for instance, you sell baby clothes and want to place ads on a gaming app, you will have very little effect if you place on an ad that is played by more by children. Your target is young parents so you have to find a game that most of them play and place your ad there.
These tips should help you place an effective ad that you can place on gaming apps for more leads.
The post Paid media advertising on game apps appeared first on Caleb Manley.